Tata Crucible

Szczegóły

Utworzono: 31 stycznia 2011

Ostatnia aktualizacja: 2022-11-28

Kategorie: Organizacja społeczna

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Opis

Tata Crucible-The Business Quiz seeks to bring together sharpest young corporate minds in India to take on the heat of the toughest business quiz in India.

The Tata Crucible Business quiz is a knowledge initiative by the Tata Group. Hosted by quizmaster Giri Balasubramaniam, it started as one of many events conducted in 2004 under the Century of Trust commemoration, which marked the 100th death anniversary of group Founder Jamsetji Tata and the 100th birth anniversaries of JRD Tata and Naval Tata.

In its very first corporate edition, which comprised separate tracks for Tata employees and non-Tata corporates, the quiz received a huge fillip from the excitement generated in its audience. A specific demand from the large student community in attendance, particularly those from B-schools, gave rise to the first Tata Crucible campus quiz in 2005.

The success of the quiz, a team-based contest of two participants per team, indicated that the format had potential. And so began a quiz that has grown incrementally over the last 10 years. Feedback has consistently proven the popularity of both editions with audiences.

Heartened by the response, the quiz was developed further. Besides going to a greater number of cities, the quiz also went international with the Campus Crucible being held in Singapore in 2007 and in the UK in the following year. This was done as part of the group’s branding efforts within international geographies where it has a significant presence.

The quiz website www.tatacrucible.com offers convenient online registration for the events. Since 2009, the website also carries an online weekly business quiz with its own award mechanism. It now has a community of over 35,000 registered users, apart from those who attend the ground events. Since 2011, Tata Crucible also has a YouTube channel - http://www.youtube.com/user/TataCrucible. Tata Crucible also started its Twitter handle in 2012 @Tata_Crucible

The intellectual stimulation that Tata Crucible has come to epitomise provides a platform where India’s youngsters sharpen and display their cerebral skills.

Download the Tata Crucible BrainBox Mobile App;

Android - bit.ly/Brainbox

iOS App Store - bit.ly/TataCrucibleBrainbox